The Cat in the Hat.....Merch Mover

The Cat in the Hat..............What a salesman

This cat is a hero to all closers. His methods should be firmly planted in ones mind when wrapping up that big deal...........

When we were all small in the very early grades of school, we were exposed to Dr. Suess with all those odd stories and characters. It was all to hold our attention long enough to get the message. Who knows what that was, as most of us hardly remember any of it...............

We spent all that money on sales training when all we needed was Dr. Suess.

Let's go spy on this merch moving cat and see what he is up to.

We see the cat arriving at the house of little Timmy just as he is sitting down for a bowl of gruel for breakfast.

The breakfast appears very unappealing, exposing a need to the Cat. The cats product would fill the need and since Timmy was the consumer of that breakfast he became instantly qualified.

The cat began the presentation of the product that he knew would fill the need of Timmy, the qualified customer. "Instead of gruel, you would like some green eggs and ham, wouldn't you?" This question combined the presentation with the close since the product described its self. Too often the deal is lost in over presentation by not seeing the closing opportunities and asking for the sale.

Timmy, being resistive to any salesman, was not interested in the product. (Salesman are just trying to beat you out of your money, aren't they?) Without consideration of the offer, he immediately declined. "Oh no, I don't want green eggs and ham. I wouldn't, I couldn't eat green eggs and ham for breakfast."

This is where non-closers, feeling rejection, go to the next house, since that customer didn't want the product. (sorry ass product. No one could sell this crap) Not our Merch Mover, he knows this is an Objection not Rejection.

"Well, if you wouldn't, couldn't eat green eggs and ham for breakfast then you could, you would eat green eggs and ham for lunch, wouldn't you, couldn't you?" closed the cat.

"No no, I couldn't, wouldn't eat green eggs and ham for lunch or any other meal" objected Timmy.

"If you wouldn't, you couldn't eat green eggs and ham for lunch or any meal, then you would, you could eat green eggs and ham at the park, couldn't you, wouldn't you?" Closed the Cat.

"No no, I couldn't, I wouldn't eat green eggs an ham at the park or any where" objected Timmy.

"Then you would, you could eat green eggs and ham in the dark, couldn't you, wouldn't you?" closed the cat.

"No no, not in the dark or the light could I, would I eat green eggs and ham." objected Timmy.

"So you wouldn't, you couldn't eat green eggs and ham for breakfast. You couldn't, you wouldn't eat green eggs and ham for lunch or any other meal. You couldn't, you wouldn't eat green eggs and ham at the park. You couldn't, you wouldn't eat green eggs and ham in the dark. You would, you could eat green eggs and ham in a car, couldn't you, wouldn't you?" closed the cat.

"No, no I could not, I would not eat green eggs and ham in a car, a bar, from a jar, in the dark, at a park. I could not, I would not eat green eggs and ham here, there or anywhere ." objected Timmy.

" I see, you wouldn't, you couldn't eat green eggs and ham here, there or anywhere. For me to take flight could you, would you if you may, if you might try just one bite?" closed the cat.

"OK, if you will take flight, I may, I might try just one bite". agreed Timmy (pre-close closing signal, objections overcome)

"Wow. Green eggs and ham is good. I could, I would

eat them for breakfast, real fast

for lunch, in a bunch,

in a park, in the dark,

in a car, in a bar.

I will eat green eggs and ham here there and every where.

I would, I could. "

Closed,

on to the add-ons.

What the hell did all that crap mean in the last posting?

What a Salesman

The posting is not about the mass ignorance or the shattering of innocence experienced in the Emerald city but in the brilliance of the wizard.

What a sales man.

Imagine the confidence and drive required to sell the world this altered reality. What an amazing talent it would require to create such an illusion and present it so well that the public would paint themselves into that canvas. The story became their story and was the truth. They unconditionally believed and accepted it as the order of things.

Ever since humans began to bunch up together and become civilized we have imposed upon ourselves an idea of order and reality.

This common knowledge and belief was absolutely the truth, for it had always been that way. Rulers and leaders created laws and myths in order to control the people and retain their power.

Different religions came and went, all based on unfaltering belief. All one had to do to have happiness or reward was to believe without question. Any rejection of that presented story resulted in death either in the here and now or the here after, sometimes both.

It is still that way! Laws, rules, and regulations dictate every part of life.

We all know and believe that a challenge of the common religious beliefs condemn one straight to hell. We must be possessed by the devil if we dare question philosophy of a church or of a minister spewing his version of truth, regardless how far away from the bible. "He was called" upon personally and we know not to question anything said. Absolute unquestionable belief is the message and the glue that holds it all together.

Looking for the curtain, citizens of Munchkin land?

Through out history different interpretations and down right falsehoods were incorporated into the common belief. Sometimes for good, to help us all live together, but usually it was what was necessary to retain power and keep the people under control. These very things strayed from the truth and became the new perception.

Whatever the motive, the result was distortion of the truth by the opinion of a relatively small few and the creating of a new reality. Absolute faith in the man as well as the god was and is the unquestionable belief.

What Salesmen

Stay away from the curtain, you don't want to know.

Ramblings of a mad man?

Stick around and see, I may screw up your notion of it all.

Wanna argue or discuss any of this? Or anything in any entry in this blog? Im happy to.